Profitable Growth

Growth that does not eat your margin.

Before growth starts, I help you build the organisation so cost to serve, external spend and headcount do not grow faster than revenue. We decide which costs should grow with volume and which capabilities can serve more markets without duplicating the work.

When an existing model has become too expensive, I help you reset it: consolidate fragmented vendor spend, bring work in-house where it pays and rebuild support to the markets on data. The aim is to take out cost without breaking delivery.

How to work with me

Cost-to-Scale Review. I examine your cost to serve today, what each new market or indication will add, what will grow with volume and what must not, and where external spend has crept in. A short read-out sets out the moves that matter most.

Transformation support. I work alongside your team to put the agreed changes in place through design, rollout and stabilisation. More on Scalable Operating Models

Strategic sparring. A defined remit, for example a regular operating review, governance of the vendor base or a second opinion before large commitments.

Who it is for

I work with leadership teams whose revenue is growing, or about to, and who want the cost base to follow the plan rather than the volume. I also work with organisations that have to take cost out without breaking delivery.

What it rests on

Global services platform. Around 50% lower structural cost than the less centralised model it replaced: one global contract with a full service catalogue, priced per deliverable rather than time and materials, and the work moved into hubs, offshore and harmonised processes.
Novartis Germany. I grew opt-in internal service sales from roughly US$0.5m to more than US$2.5m in 18 months, with internal customers free to buy elsewhere. The approximately US$15m internal P&L was for the whole Germany services operation.
Novartis health economics and market access. I brought roughly US$9m of external agency work in-house, established the service catalogue and the global delivery structure at about half the cost.
Digital asset refresh for a mature product portfolio. My services team enabled rollout and localisation across 60+ markets within a few weeks. The wider initiative reported double digit revenue growth after year two of the initiative.

Next step: email me with the cost line that worries you most.

michael@kurradvisory.com